Course Description
As a new CMO, you might feel like you’re being asked to boil the ocean from your very first day. Your mission is complicated. You need to create early wins and a long-term vision. But you also have to build credibility and trust internally.
But you don’t have to go it alone. Having a sounding board and thinking partner helps you get there faster. We’ll cover:
- Building an agenda for your first two weeks
- Assessing your marketing team, partners, and suppliers
- Discovering the real story—what's been working and what hasn't
- Engaging internal stakeholders
- Checking your band and asset health
- Identifying barriers and resistance to your goals
- Creating a plan for your first quarter and year
Thriving as a New CMO is a structure coaching package with tools and resources and exercises built in. You’ll work side-by-side with Christopher G. Fox, PhD. He is the founder of Syncresis and has worked with dozens of CEO and CMOs at every stage of their journey. He has also been a CMO himself.
In this program, you and Chris will identify and address issues together. The Syncresis team can also support you with research and analysis to help you firm up your plans and proposals.
